Whether they’re called giveaways, prizes, gifts, rewards, incentives or just thank yous, the principal behind the word is the same; people are more likely to support your project if they receive something in return for their donation. The perk itself is one of the major selling points to your crowdfunding pitch. Perks add value to your campaign’s pitch. These perks do not have to be physical, like a DVD or book; they can also be intangible items like a digital download or personal phone call.
Intangible perks can be divided into two major categories: digital and experiences. Experience based perks work because of the exclusivity of the offer. Musician’s might offer guitar lessons or a meet and greet. An author with expertise in a certain area might offer a one on one skype consultation. Another area of experience based perks is services. A writer could offer to edit a website’s copy or an artist could offer a personalized image for a blog. Experienced based perks should be unique to your personal skills.
Offering an advance digital download of an app your creating is an example of a digital perk. Other digital perks are eBooks, mp3’s, desktop wallpaper, or exclusive website access. These types of perks offer a cheap alternative to physical gifts. Once a digital file is created, distributing thousands of copies is easy. Digital perks are the perfect low cost way of collecting small amounts of money from many to donors to fund a campaign.
Physical perks are common giveaways for crowdfunding campaigns. T-shirts, posters, calendars, books, comics, DVD’s, and flash drives are examples of this type of perk. For some campaigns, like new inventions, offering a physical product is a no brainer. Other campaigns, like for a new website, might offer physical products to fill a gap in their fundraising offerings.
Most campaigns will use a mixture of these perks. A musician might offer a thank you note on their website, a digital download of their album, a backstage pass, a t-shirt, and autographed memorabilia. The JOBS Act will allow entrepreneurs to offer a share in future profits – a whole new level of perk. However, this website will focus on providing ideas and examples of cool digital, experience and physical products that could be used as gifts to donors.
Rock The Post is a crowdfunding platform that focuses on the usual crowdfunding activities like raising funds through perks, but also allows projects to connect to talented individuals to help in making a project a reality. This article, from Fast Company, discusses the future of crowdfunding and integrating the JOBS Act into an existing crowdfunding platform.
From Fast Company: